Hold on to your tiaras, folks, because when National Princess Day rolled around on November 18th, Dutch Bros turned the streets of Phoenix into scenes straight out of a royal fairy tale. Crowds formed. Horns honked. And, for those lucky enough to snag a coveted Passenger Princess straw topper, it was all worth it—especially if you’re into treating yourself like royalty for a day.
The Quest for the Royal Topper
It all started with a seemingly simple idea—a free, shiny princess-themed straw topper. But oh, did it escalate. Picture this: my fiancée, armed with the determination of a knight on a coffee-fueled quest, got in line on Chandler Blvd at 4:45 PM. As I write this, they’re “almost to the window,” meaning that battle has been long, mighty, and full of caffeine-scented hope.
The line? Outrageous. Dutch Bros locations were swarmed by the masses, every self-declared Passenger Princess (and those supporting them) in tow. Reports from Southern and Mill revealed over 50+ people lined up, with curious passersby scratching their heads, probably wondering what, in the holy bean grind, was going on. But hey, everyone wants to feel like royalty sometimes, right?
Royal Madness on the Roads
Forget Black Friday; on this Princess Day, even the sun-baked Phoenix asphalt couldn’t dim the sparkle of hope in every princess-in-line’s eyes. Lines wrapped around buildings, spilling into streets. There were people in cars, passengers adorned in pink crowns and sash belts, eagerly awaiting their five minutes of regal fame. The topper was the crown jewel, the kind of thing you tell your grandchildren about—or at least post all over social media, while sipping overpriced coffee with mild satisfaction.
Some brave souls lamented their patience slipping. “Can’t go there anymore; I don’t have 45 minutes to stand in line just to hear ‘your car is rad,’” one grumbler mused. Fair point. But was it worth it? According to every person who finally clutched their sparkly straw topper and basked in the sweet aroma of victory: absolutely. “I’ve been here over an hour now. Haha, oh well!” came another cheerily committed report.
Princess Power Moves
This isn’t just about a piece of plastic (well, okay, it sort of is). It’s about seizing a fleeting moment of whimsy, of becoming the princess you were always meant to be—if only for a coffee run. A shoutout to Dutch Bros for their role in making adults queue up like kids at a theme park ride, all for the chance to feel special. It’s the simple pleasures, like a princess-themed straw, that unite us.
Next year, let’s clear our schedules. National Princess Day deserves more than just a day in line—it deserves the whole royal treatment. Dutch Bros, you’ve outdone yourselves. See you all next time, crowned, caffeinated, and ready for more kingdom-wide chaos. 👑
